Logan Paul Net Worth (Money & Salary)
Title: Logan Paul Net Worth (Money & Salary)
Last Updated: February 4, 2025
What is Logan Paul’s net worth?
Logan Paul, an American YouTuber, boxer, internet personality, and actor, has amassed a net worth of $150 million. As of this moment, his YouTube channel boasts over 23.6 million followers. He has ranked among the highest-paid YouTubers globally at various points, earning a personal annual income of no less than $20 million. Furthermore, he has 27 million followers on Instagram and 18 million on TikTok.
In addition to his YouTube endeavors, he manages a highly profitable merchandise company named Maverick Apparel. In just the first nine months of its operation, Maverick reported sales exceeding $40 million.
Logan has been the host of the Impaulsive podcast since November 2018. In more recent years, he, alongside his brother Jake, has transitioned into the realm of professional boxing.
In 2023, he inked a multi-year contract with WWE, reportedly worth $15 million over three years, following several past appearances.
Prime Energy Drink
The energy drink “Prime” has emerged as a significant topic concerning Logan Paul’s financial status in recent years. For those unfamiliar, Logan and his boxing opponent KSI have endorsed Prime since its launch in January 2022. According to unaudited reports from Prime, it is estimated that the drink amassed $565 million in revenue during the 12 months between December 2022 and December 2023.
Do Logan Paul and KSI own Prime? No, they are primarily promoters; however, they do possess equity in the brand. It is widely thought that they each hold 20% or collectively own a combined 20%. The overarching majority stake is held by an umbrella company based in Louisville, named Congo Brands, which is co-owned by Max Clemons and Trey Steiger.
Assuming Logan and KSI each own 20% of the brand, we can draw parallels to Rockstar, which sold to Pepsi for $3.8 billion in 2020 while generating $800 million in revenue. This suggests that Rockstar was valued at around 5 times its revenue. Given that Prime is projected to bring in $600 million annually, one could infer the brand’s total value…
The estimated value is approximately $3 billion, derived from multiplying $600 million by 5. Should Logan and KSI each possess 20% of the brand, their hypothetical shares would amount to $600 million. Conversely, if they truly own a total of 20%, which equates to 10% each, their individual stakes would be worth $300 million. Given that their true equity stakes remain uncertain and the brand’s revenue figures are unverified, this speculation holds no certainty. Nevertheless, it is reasonable to infer that they both retain substantial and valuable interests in a thriving business.
Prime has attracted a variety of celebrity endorsers, among them quarterback Patric Mahomes, soccer player Erling Haaland, and MMA fighter Alexander Volkanovski. It’s likely that these celebrities received equity as compensation for their endorsements.
Early Life
Born on April 1, 1995, in Westlake, Ohio, Logan Alexander Paul has a younger brother, Jake Paul, who is also prominent in social media. At the age of ten, Logan began his journey in video creation through YouTube with a channel named Zoosh.
In 2012, he excelled as an All-Star linebacker for the Westlake High School football team. Additionally, he claimed the title of State Champion wrestler during his high school years before pursuing engineering studies at Ohio University. During the span of 2013 to 2014, Logan’s follower count surged from 900 to 1.5 million across different social platforms, with notable popularity on Vine. In 2014, he made the decision to drop out of college and relocate to Los Angeles.
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Career
A compilation of his Vine content was transformed into a YouTube video, which gained over four million views in its first week after being posted in April 2014. Following this success, Logan amassed 4 million followers on Vine and received offers to produce sponsored videos for major brands such as HBO, Pepsi, and Virgin Mobile. By 2015, he ranked as the 10th most influential figure on Vine, generating hundreds of thousands of dollars through his short clips. After the platform’s closure, he transitioned to YouTube.
Currently, Logan’s videos have garnered nearly six billion views. As of this writing, he boasts more than 23.6 million subscribers on YouTube, 26 million followers on Instagram, and 15 million fans on Facebook.
Suicide Forest Controversy
On December 31, 2017, Paul uploaded a controversial video filmed in Aokigahara, located at the base of Mount Fuji in Japan, a region ominously dubbed the suicide forest, known for its history of suicides. His footage depicted a deceased individual hanging from a tree and amassed 6.3 million views within the first 24 hours. In response to the uproar, several online petitions emerged, calling for YouTube to terminate Paul’s channel. He took down the video and issued a public apology on Twitter by January 1, 2018. In a subsequent statement on January 9, YouTube condemned the video, leading to the announcement on January 10 that Paul’s channels would be removed from the Google Preferred ad program. Paul also faced termination from the YouTube partner program.
the red series “Foursome.” Following the incident, Paul made a donation of $1 million to organizations focused on suicide prevention.
Other Controversies
In early February 2018, all advertising on Paul’s YouTube channels was suspended by the platform due to a “pattern of behavior.” YouTube pointed to various actions by Paul, including his participation in the “Tide Pod challenge,” an instance where he humorously attempted to give CPR to a fish from his pond, and a video where he used a taser gun on two deceased rats. During this time, Paul saw no revenue from page views. However, just two weeks later, ads were reinstated on his channel. Despite this, he remained on probation for a period of 90 days, which rendered his channel and its content ineligible for the trending tab on YouTube.
Later, in January 2019, Paul made comments during a podcast segment, stating, “What is it, male-only March? … We’re gonna attempt to go gay for just one month.” His remarks sparked a wave of backlash, particularly due to the implication that homosexuality is a choice.
(Photo by Victor Decolongon/Getty Images)
KSI Boxing Matches
There is a well-known rivalry between Logan Paul and fellow YouTuber KSI. Their first pay-per-view boxing match on August 25, 2018, was marketed as “the biggest internet event in history.” A rematch occurred on November 9, 2019, at the Staples Center in Los Angeles. The initial fight attracted a live audience of 2.25 million viewers, including 1 million pay-per-view buyers and an estimated 1.2 million who watched via Twitch streams illegally. Ultimately, 1.3 million purchases were made through PPV, leading to approximately $13 million in revenue. Both Logan and KSI likely earned around $2 million each from this match before taxes, considering additional revenue streams such as merchandise sales. For the rematch, they had a guaranteed minimum payout of $900,000 each. Their total earnings from the second match, which was aired by boxing promoter DAZN USA, probably exceeded $3 million each.
Personal Life
In the autumn of 2015, Paul resided in an apartment complex in Hollywood with roommates Mark Dohner and Evan Eckenrode, alongside other social media celebrities such as Juanpa Zurita, Amanda Cerny, and Andrew Bachelor. Their close living arrangements encouraged collaboration on videos for each other’s channels.
By the fall of 2017, Paul relocated to an estate in Encino.
In July 2018, Paul confirmed his relationship with actress Chloe Bennet after having reportedly dated for a year prior to this acknowledgment. However, they parted ways by September of that same year.
It is worth noting that Paul is colorblind, specifically red-green.
In May 2020, he announced his relationship with model Josie Canseco, who is the daughter of baseball icon Jose Canseco. The following month, Paul shared a video on his YouTube channel titled “I Bought My Girlfriend A Horse.” The video documented a minor disagreement between the couple, after which he decided to surprise Josie, an avid horseback rider, with a horse of her own. Viewers can see the pair riding horses, with Paul expressing, “100% yours. Even…
“You can keep them if we break up.”
In 2022, Paul began dating model Nina Agdal, and the couple announced their engagement in July 2023.
Annual Earnings
Logan earned $12.5 million in 2016, followed by $12 million in 2017, and $14.5 million in 2018. In 2019, his total earnings reached $10 million, and by 2021, he had earned a total of $18 million.
From September 2022 to September 2023, Logan accumulated $20 million.
Real Estate
For several years, Logan Paul resided in a mansion located in Encino, a suburb of Los Angeles:
He acquired this home for $6.55 million in October 2017, after it had been listed for $8.5 million several months earlier. This property spans over 30,000 square feet and contains 14 rooms. In April 2022, he sold the home for $7.4 million, with Machine Gun Kelly as the buyer.
For the past few years, Logan has been living in Puerto Rico, renting a mansion valued at over $13 million within the Ritz-Carlton private gated community.
In 2019, Logan purchased an 80-acre property called Fobes Ranch in the San Jacinto Mountains, approximately two hours east of downtown Los Angeles, for $1 million. This property was previously occupied by Timothy Leary, a Harvard professor turned LSD producer, in the 1960s, where he lived and manufactured LSD alongside a group of surfers from Laguna Beach known as the “Brotherhood of Eternal Love.”
Floyd Mayweather Boxing Match
On Saturday, June 6, 2021, Logan went head-to-head with Floyd Mayweather in a professional boxing match. Logan reportedly negotiated a deal that guaranteed him a base salary of $250,000 along with 10% of Pay Per View profits, while Mayweather had a guarantee of $10 million to attend, in addition to 50% of the PPV profits.
Logan claimed he would earn at least $20 million from the fight, whereas Floyd estimated his earnings would exceed $50 million.
In reality, approximately 1 million people purchased the fight, resulting in Floyd earning an estimated $35 million and Logan earning around $5.25 million.
Logan Paul Net Worth (Money & Salary)
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Data is sourced from 2023 and 2024, with forecasts extending into 2025 and 2026. Additionally, we have expanded the forecast data to include 2027 and 2028.
* This information was taken from various sources around the world, including these countries:
Australia, Canada, USA, UK, UAE, India, Pakistan, Philippines, Indonesia, Nigeria, Tanzania, Kenya, US, United Kingdom, United States of America, Malaysia, U.S., South Africa, New Zealand, Turkey, United Arab Emirates.
Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antarctica, Antigua and Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan.
Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium, Belize, Benin, Bermuda, Bhutan, Bolivia, Bosnia and Herzegovina, Botswana, Bouvet Island, Brazil, British Indian Ocean Territory, Brunei Darussalam, Bulgaria, Burkina Faso, Burundi.
Cambodia, Cameroon, Canada, Cape Verde, Cayman Islands, Central African Republic, Chad, Chile, China, Christmas Island, Cocos (Keeling Islands), Colombia, Comoros, Congo, Cook Islands, Costa Rica, Cote D’Ivoire (Ivory Coast), Croatia (Hrvatska), Cuba, Cyprus, Czech Republic.
Denmark, Djibouti, Dominica, Dominican Republic, East Timor, Ecuador, Egypt, El Salvador, Equatorial Guinea, Eritrea, Estonia, Ethiopia, Falkland Islands (Malvinas), Faroe Islands, Fiji, Finland, France, Metropolitan, French Guiana, French Polynesia, French Southern Territories.
Gabon, Gambia, Georgia, Germany, Ghana, Gibraltar, Greece, Greenland, Grenada, Guadeloupe, Guam, Guatemala, Guinea, Guinea-Bissau, Guyana, Haiti, Heard and McDonald Islands, Honduras, Hong Kong, Hungary, Iceland, India, Indonesia, Iran, Iraq, Ireland, Israel, Italy.
Jamaica, Japan, Jordan, Kazakhstan, Kenya, Kiribati, North Korea, South Korea, Kuwait, Kyrgyzstan, Laos, Latvia, Lebanon, Lesotho, Liberia, Libya, Liechtenstein, Lithuania, Luxembourg.
Macau, Macedonia, Madagascar, Malawi, Malaysia, Maldives, Mali, Malta, Marshall Islands, Martinique, Mauritania, Mauritius, Mayotte, Mexico, Micronesia, Moldova, Monaco, Mongolia, Montserrat, Morocco, Mozambique, Myanmar.
Namibia, Nauru, Nepal, Netherlands, Netherlands Antilles, New Caledonia, New Zealand (NZ), Nicaragua, Niger, Nigeria, Niue, Norfolk Island, Northern Mariana Islands, Norway.
Oman, Pakistan, Palau, Panama, Papua New Guinea, Paraguay, Peru, Philippines, Pitcairn, Poland, Portugal, Puerto Rico, Qatar, Reunion, Romania, Russia, Rwanda, Saint Kitts and Nevis, Saint Lucia, Saint Vincent and The Grenadines, Samoa, San Marino, Sao Tome and Principe.
Saudi Arabia, Senegal, Serbia, Seychelles, Sierra Leone, Singapore, Slovakia, Slovenia, Solomon Islands, Somalia, South Africa, South Georgia and South Sandwich Islands, Spain, Sri Lanka, St. Helena, St. Pierre and Miquelon, Sudan, Suriname, Svalbard and Jan Mayen Islands, Swaziland, Sweden, Switzerland, Syria.
Taiwan, Tajikistan, Tanzania, Thailand, Togo, Tokelau, Tonga, Trinidad and Tobago, Tunisia, Turkey, Turkmenistan, Turks and Caicos Islands, Tuvalu, Uganda, Ukraine, United Arab Emirates (UAE), UK (United Kingdom), USA (United States of America, U.S.), US Minor Outlying Islands.
Uruguay, Uzbekistan, Vanuatu, Vatican City State (Holy See), Venezuela, Vietnam, Virgin Islands (British), Virgin Islands (US), Wallis and Futuna Islands, Western Sahara, Yemen, Yugoslavia, Zaire, Zambia, Zimbabwe.
Post Title: Logan Paul Net Worth (Money & Salary)
Last Updated: February 4, 2025